Christians schooled in this rather anti-intellectual, common-denominator evangelistic approach to faith responded to the later twentieth-century decline in church attendance by looking not to more substantial catechesis but to business and consumer models to provide strategies for growth. By now we’re all familiar with the story: increasing attendance by means of niche marketing led church leaders to frame the content of their sermons and liturgies according to the self-reported perceived needs of potential “seekers” shaped by the logic of consumerism. Now many American consumer-congregants have come to expect their churches to function as communities of goods and services that provide care and comfort without the kind of challenge and discipline required for authentic Christian formation to take place.
-David Nienhuis in Modern Reformation
H/T: Justin Taylor